Pharmaceutical industry: the business strategy under the high oil prices - the pharmaceutical indust

Published: 04th February 2011
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Almost all the world was shrouded in clouds of high oil prices, because soaring oil prices have brought to the people a powerful impact. Even the affluent United States has 90% of people's travel habits changed in the past, they try to drive less, pay more attention to hybrid, and choose a location close to home vacation.

Chinese food chain in the whole, affected by high oil prices than the largest distribution companies, distribution costs in the largest single cost is the fuel costs, high oil prices mean higher costs. Soaring oil prices have to plan carefully the medical and distributor live, two-pronged approach to cut expenditure, perhaps it is this crisis challenges the tenacious vitality of commercial enterprises, also strengthened the sense of profit distribution business development capabilities, and standard management capacity.

Open source "three carding"
Customer carding Customers sort through new customer development, customer category management to build customer service features business enterprise and competitiveness, sales growth, lower costs, indirect costs of high oil prices ease the pressure.


Customer combing for commercial enterprises should be a long-term strategic work, but in practice the process often because business has been formed through the accumulation of a more mature distribution network, so artificial or unconsciously ignore the customer sort work instinctively work to produce a habit of thinking. When this habit of thinking spread to the company's business departments, will lead business development to a certain stage facing a "bottleneck" problem. Therefore, doing the work customers carding process, can be the development of commercial enterprises to develop customer segmentation strategy, the commercial enterprises invested 80% of the cost of services to the enterprise and create 80% of the sales target key customers. The most worthy of our reflection is often to create 80% of the commercial sales business customers only 20% of the total number of customers around. Therefore, the enterprises in the course of business as far as possible the limited resources on effective customers, to achieve maximum benefit.


The same time, the company's existing customer network, identifying potential customers, through value-added services to customers such behavior will be turned into a loyal customer. Actually, the companies should continuously repeat the sort of customer relations, constant training of some clients to become familiar with new customers, new customers will continue to be turned into customers, then customers will continue to be turned into a loyal customer. Combing through such long-term customers, fast, low-cost operation of the enterprise.

Product sort Product combing through new product development, product category management, to create a commercial enterprise product features and product competitiveness, sales growth, lower costs, indirect costs of high oil prices ease the pressure.

"28 principles" has run through all aspects of business. We can easily find products that are often 20% to 80% of enterprises to create profits. Therefore, the product carding process, the business enterprise must integrate with the market information, timely understanding of market needs and respond quickly and promptly added to adjust the core product group. The core products of the publicity and promotion should be given adequate resources to support the main push to become the first choice for business people to continue to strengthen and expand; the same time, combined with analysis of existing product data management products, which products is a growing space products, for those who temporarily can not be the core species, but there is a market value of the product have to train some attention; for those who can not generate a reasonable profit for the company's products can be taken out of the way natural. Combing through continuous product and realize the scientific and rational use of enterprise resources, creating significant product for the enterprise competitive advantage.

Service carding
Services on the upper and lower comb can provide new value-added services to optimize the existing service model, to create commercial enterprises operating characteristics and core competitiveness, strengthen customer relations situation, to achieve profitable growth, cost reduction, indirectly ease the high cost pressures oil prices.

about author:
I am an expert from solarfactorycn.com , while we provides the quality product, such as solar mobile phone charger , solar powered led lamp Manufacturer, solar powered led flashlight,and more.

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